Powerful Words

Powerful Words That Can Cause People To Take Action And Make You More Money

By Gail Kasper

“Just Do It” encourages Nike, “It’s everywhere you want to be,” said Visa, and “Have it your way,” according to Burger King. Advertising has proven to persuade people to buy immediately. Resume action words such as increased, improved, or expanded have encouraged interviewers to notice candidates across the country, and empower sales representatives and high-level leaders to GET WHAT THEY WANT!

Everyday, we are placed in a situation to sell ideas and concepts whether at work, on an interview or at home. Being heard and getting others to take action becomes a primary goal during the course of a day. However, finding the right words that will make the difference is difficult. As you know, I have spoken to tens of thousands of people during the course of my training career. Repeatedly, I must find ways to encourage others to take a new course of action or change their way of thinking. Below, I have identified key words that will help you get others to take action, ease a troubled mind, or prompts a response that will open the lines of communication, as well as increase results and make you more money!



Try these LUCKY 13!

You. “You” when used appropriately, makes people feel important. People love to be the center of attention, so make the focus “you”, not “I”.

Examples: “You can do it,” or “I can help you,” or “This is for you.”

Easy. Today, more than ever, people need to feel that something is easy. This is particularly important when someone is starting a new task or exercise, or if someone is overwhelmed. “Easy” is critical.

New. Who doesn’t want the latest and greatest? “New” means that I am one of the first.

Exclusive opportunity. Exclusive opportunity is telling people that, essentially, ”I am going to give this to you and very few others will be able to benefit.”

Fast. We live in a fast-paced society. We want everything to be right now and when you tell someone that is can be done fast it is music to their ears. You just want to make certain you can back up your promise.

What do you think? Asking a question about a specific situation is a great way to get employees, friends, and children to buy in to a situation and get them to take action. When people are asked their perspective, they feel empowered and valued. So, ask!

Results. Results are a promise to see a difference. When people are spending money or losing time, they want to know that results are connected.

Absolutely. Using the word “absolutely” is another way of saying yes, it can be done or that “I am on board, you can count on me.” It is reassuring

Love. No matter how you use the word, love, it is a pleasurable, positive experience. People will say, “You are going to love this,” or “I love you,” or “I love it!”

Tested. Something that is tested is proven. This refers to actual steps, which have occurred to prove a result.

No cost to you. The word “free” has gotten a bad rap because there is always a loophole and most people feel that nothing is really free. Free has been abused and consumers know it. No cost to you offers a different tune to their ears, which opens the pathway to their mind.

Compelling. This is an oldie but a goody. Compelling has never been overused and creates a dramatic effect.

Others. “Others” is extremely useful when you are sharing information about what others have done or agreed to. It validates your statement to hear that others are bought in to your way of thinking, your product or service.

Check out the Top 1% Club for more articles to help you achieve your life and business goals.

By Gail Kasper, television host of Raw Reality, author, and motivational speaker

www.gailkasper.com / www.rawrealitywithgailkasper.com / www.top1percentclub.com


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